5 Things Amateur Sports Teams in Singapore Must Know to Secure Sponsorship Deals

Getting a sponsor sounds like the dream for many amateur football and basketball teams in Singapore. Free jerseys, covered tournament fees, maybe even equipment support. But here’s the hard truth — most teams fail to land sponsorships because they approach it the wrong way. They focus only on what they want, instead of showing what value they bring to a sponsor.

If your team is serious about securing a deal, here are five things you absolutely must know:

Too many teams think slapping a sponsor’s logo on the chest is enough. But from a sponsor’s perspective, that’s far too simplistic. A logo on a jersey that never leaves the cupboard, or only appears at one or two casual matches, brings almost zero value.

Sponsors are looking for visibility, consistency, and engagement. A jersey logo is just the starting point — what matters is how often that logo gets seen and where:

• At tournaments and league games with real spectators.

• In photos and videos that get shared on social media.

• On your team’s website or community page, linking back to the sponsor.

• In school newsletters, church bulletins, or event posters.

If the exposure ends with “just a logo on fabric,” sponsors will quickly lose interest. To secure serious deals, show that your team can turn that jersey logo into ongoing marketing value.

In today’s world, a Facebook page or Instagram account isn’t optional — it’s essential. A simple website or blog adds even more credibility because sponsors also benefit from backlinks that improve their own online visibility.

For sponsors, digital presence = extended reach beyond the court or field. Here’s why it matters:

• Bigger audience reach: A team with 500 followers can give sponsors more exposure than a tournament with only 50 spectators.

• Shareable content: Match highlights, training clips, or even fun behind-the-scenes posts are opportunities to tag and showcase sponsors.

• Ongoing visibility: Social media posts live on — meaning a sponsor’s logo continues to be seen long after a match is over.

• Professional image: A team with active pages and consistent branding looks serious, organised, and worth investing in.

If your team is invisible online, your sponsorship proposal is a dead end. But if you can show a sponsor that their brand will appear in regular posts, stories, and updates — on top of being on your jerseys — you’ve suddenly multiplied the value of the deal.

Sponsors want to see their logo on the field, not in storage. A one-off friendly game or the occasional kickabout isn’t enough to justify a sponsorship. What sponsors really want is ongoing visibility — and that only comes from active participation.

Teams that regularly join school leagues, inter-church tournaments, grassroots competitions, or corporate sports events are far more attractive. Why? Because every match is an opportunity for:

• Photos and videos: Action shots with the sponsor’s logo visible can be shared across multiple platforms.

• Spectator exposure: Even a small community tournament with 100 attendees is 100 potential impressions for the sponsor.

• Media coverage: School newsletters, church announcements, or local community Facebook groups often feature active teams — bringing sponsors along for the ride.

• Consistency: Playing throughout the season shows that the sponsor’s logo will be seen regularly, not just once or twice.

Here’s a simple comparison:

• Team A plays 2 casual friendlies in a year. Their jerseys (and sponsor logo) barely get noticed.

• Team B plays 12 league matches, shares photos after every game, and gets mentioned in school updates. Their sponsor enjoys consistent exposure all year.

Who do you think a brand would choose to back?

If you want sponsorship, prove that your jerseys — and the logos on them — will be seen often, both in-person and online.

Sponsorship is a partnership, not a free handout. Too often, teams disappear after receiving support or fail to even acknowledge the sponsor beyond the first game. That’s a quick way to lose credibility.

Sponsors value teams that:

• Regularly update them with results and photos.

• Tag and thank them on social media after matches.

• Honour the partnership for the full season, not just a few appearances.

Think of it this way:

• Team A accepts sponsorship but only posts one “thank you” on Instagram, then goes silent.

• Team B shares updates throughout the season, tags the sponsor after every match, and sends them photos they can reuse for marketing.

Which team do you think the sponsor will continue supporting next year?

Show that you’re serious, professional, and reliable — and sponsors will take you seriously too.

No brand wants their logo on a faded T-shirt or mismatched kit. The quality of your jerseys reflects directly on the sponsor.

That’s why investing in custom sublimation jerseys is a smart move. At Zurlique, we help football and basketball teams in Singapore create jerseys that are not only durable but also fully customisable — from colours and patterns to sponsor logos, player names, and numbers.

👉 Check out our Custom Sublimation Jerseys in Singapore to see how we can make your team stand out.

A sharp, professional design shows your sponsor that you value their support and makes them proud to be seen on your team. With bulk printing options and high-quality sublimation, Zurlique ensures your jerseys look good, game after game.

At Zurlique, we’ve been approached many times for sponsorships. And while we’re open to sponsoring amateur teams, here’s what we look for:

• Active participation in games and tournaments.

• A strong digital presence (social media, websites, community reach).

• Commitment to representing sponsors consistently and professionally.

If your team ticks these boxes, sponsorship is much more likely — with us, or with any serious sponsor.

Sponsorship is not just about getting free jerseys — it’s about creating a mutually beneficial partnership. Think like a brand, not just a player, and you’ll stand out from the crowd.

And when you’re ready to make your sponsors proud with jerseys that turn heads, call Zurlique at 9774 8888 — bulk discounts available.